Toronto Search Engine Optimization

By Moe Tamani

Search engines like Google, yahoo and MSN are the most reputed Search engines and if you are planning to get the best rankings with these three, it is likely that you need to put a lot of efforts.

All these three search engines have different algorithms to determine the seo ranking of any website though all three of them are known for the best web browsing relevancy, and this is a base which allows a website to know its ranking or the position where it stands.

Every SE has its own criteria to rank the websites which can cause a lot of disparity however, the result that comes out at the end is comprehensive because each website is judged on different criteria and the best would come in the top list, though you may find a few variations. For example, suppose if Google eliminates the link factor from its algorithms, than it is likely that websites with less weight or rather no weight would top the list.

Similarly Google can not give links all the weight as credibility factor to rank the website. There has to be a standard that can be used to measure the level or the position of the website based on all these factors. With this simple example it can be understood why it is necessary to have measure and standard for website ranking. The inference from here can be taken for the overall ranking of the website with all the major search engines. There is a time to time change in the algorithms list that are used to rate the ranking of the website on the internet. These updates test websites and readjust the weight given to these ranking factors.

The system might be a bit complicated but it has a very simple theorem of testing a website at all fronts. Theses are the general guidelines and premise with which all the three giants work together to give web browsing a better results.

search engine optimization with MSN
For MSN seo the website needs to be developed well. The website with different related themes is likely to please MSN. Also, the other thing that is most liked by MSN is that a website should have many reciprocal links. MSN gives priority to the new and updated content along with the inbound links to the website. These three important factors can easily get you a good ranking in the list of the MSN.

Besides that you also should be careful about the size of your website. You need not have a very large website to attract search engine sieve but that choose a size that suits your business best. You need to have website that focuses well on all the aspects of the business with relevant articles enriched with sufficient amount of primary keywords and key phrases. Unlike Yahoo and Google, MSN does not give much of a importance to the age or the life of the links, you just need to have good number of relevant inbound links and grabbing visitors attention will definitely reap results.

search engine optimization with Yahoo
With Yahoo too you need be careful about three major things besides other factors. These three are the content of the website and the link building along with the structure and size of the website. The earlier method and the premise of Yahoo algorithms were quite similar to that of MSN but there has been a shift towards what Google has been using for a long time.

The structure of the website should be your preference as always and the link building has to be planned more carefully. Yahoo gives a lot of importance to the age of the links, unlike MSN that just requires large inbound link numbers. One thing that cannot go without your notice is the WebRank that was used by Yahoo for search engine optimization process.

search engine optimization with Google
Google is the most popular search engine and almost every website wishes to attain a good rank with Google. Google search engine ranking process requires a thorough revision to all the important aspects of the website development.

Apart from the structure and size of the website originality of the content and quality is also equally important. With Google, you need to be patient and perseverance to get a good search engine ranking as Google takes into account the age and page rank of the links as well. So, while you have all the three major seo ranking criteria with you, there surely should not be any problem for you get a good online ranking.

About The Author

Moe Tamani is a search engine optimization specialist for Dallas internet marketing Services company.
seo 1 Marketing Services links:
http://www.seo-1-marketing-services.com
http://www.internet-marketing-cafe.com
http://www.seo-services-expert.com

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By Scott Miscall

The two major brand awareness optimization programs for a web site are PPC and seo. PPC stands for pay-per-click advertisement whereas the seo stands for search engine optimization methods. If an advertiser seeks keywords based advertisement campaign, then PPC is the choice of program. For all other purposes, seo methods work well and with less expenditure than the PPC methods.

Yet, combining Pay Per Click and search engine optimization can be the best combined choice for any web Entrepreneur seeking immediate response to the needs of the online business. The best example of a successful strategy of using it effectively by LeadingTree in creating gigantic traffic and sales has led others to follow suit.

The mix of search engine optimization and Pay-Per-Click has led to create effective brand marketing online. Brilliant seo campaigns has led to top organic results, while mixing it with the paid listing created by PPC has made the brand stand out on every searched result page, resulting in the increased respect and gaining trust of the viewers. A new brand will always face initial troubles using just the seo methods to popularize its name, whereas the PPC will help it take prominent position on the search engine result pages. An online brand, like any offline brand, needs wide exposure to the viewers, and PPC allows the exposure more than the seo methods. Combining both the Pay Per Click and the search engine optimization techniques helps the brand to take-off to greater heights of popularity and unstoppable traffic to its web site. Its brand name as a keyword gets established quickly through the pay-per-click method.

For any other web sites, the combination of pay-per-click advertisement method and the search engine optimization methods will work equally well. Any web site thrives on exposure and traffic, which are provided by these two methods of web optimization. The PPC method is especially beneficial to the marketing web sites.

seo and PPC methods are complimentary to each other. The chief objective of both is to drive traffic to the web site. While seo methods are primarily free of cost, the PPC advertisement method is a way of buying traffic quickly using relative and targeted keywords. It depends entire upon the needs of a company in deciding which of the two methods of search engine optimization suits them. The search engine optimization actually scores well over the pay per click advertisement optimization method with higher return on investment over longer time. The search engine optimization methods require more time, experience, and efforts compared to the pay-per-click advertisement campaigns requires more focused efforts, expertise, and expenditure.

PPC can also fail greatly due to the fraudulent methods by the competitors of the campaigner. Natural search engine optimization results do not have this disadvantage. While PPC campaign requires constant supervision and fine tuning for better effectiveness. The seo campaign needs only periodic supervision. A combination of PPC and seo methods are used by selective web marketing professionals to dominate their markets, and this combination technique is still in its infancy. As the effective use of this combination grows, the online marketing efforts will scale new heights in marketing and presentation technology.

So, the web site can lay its foundation on solid search engine optimization techniques and other methods like link building, and then can also use the pay per click advertisement campaign in short bursts or over a longer time to create an intensely targeted traffic towards it. seo and PPC are two types of web site promotion tools and both have their advantages and disadvantages while having a single goal of driving traffic to a web site.

About The Author

Wmoadv.com is a Kansas City Web Site Design company the specializes in web development, creative design solutions and result oriented strategic seo services. For more information please visit: http://www.wmoadv.com

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By Todd Miechiels

There’’s a silent, but growing, epidemic spreading across the internet marketing community and corporate sales and marketing departments. It doesn”t affect everyone, but it tends to strike those very companies that cannot afford to be wasteful or make a lot mistakes when it comes to their internet marketing.

A Horror Story

The story is all too familiar and goes something like this:

American Services Company is spending a good deal of money on Google AdWords and search engine optimization (seo). They”re getting a decent and steady flow of inquiries for both contact forms and whitepapers. They also have a “request demo” that gets a good amount of action.

Jenna, the inside sales person, diligently goes through the form responses that, like most companies, get sent to her inbox. She grades the inquiries when possible, routing them appropriately to sales, putting them in drip marketing, etc.

Again, like most companies, Jenna, and in particular the sales team, are finding good prospects and opportunities here and there.

There’’s also an awful lot of junk.

Students, competitors, tire-kickers and, let’’s face it, a good number of wackos, fill out these forms, causing the click budget to increase and frustrate the inside sales folks.

Jenna hands over a beautiful spreadsheet to the marketing department, reporting back on all the “leads” that came in — which ones are good, (a few of them,) and which ones are not, (a lot of them).

But wait… something is missing.

Look closely and chances are you won”t find it. What is it? The answer is deceptively simple, yet often overlooked.

Why Things Are They Way They Are

The missing piece of data is simply this: which search engine and search phrase did the visitor use prior to submitting the form?

To give you an example, your form result should look something like this when it comes in:

First Name: John
Last Name: Smith
Company: ACME, Inc.
Referring Search Engine: Google
Referring Search Phrase: widget manufacturer accountants

The data in the last two lines in the example above are what the overwhelming majority of companies don”t capture — and the lack of this information causes ridiculous amounts of wasted search marketing spending!

Without these data points, the people managing your search marketing dollars are flying blind as it pertains to capturing quality traffic and leads. They continue to spend good money for buckets of dirt to find the hidden nuggets of gold. And your inside sales team has to sift through all that dirt to find the nuggets.

I suspect in a lot of B2B markets, companies probably get 80% of their “quality” inquiries from 20% of their budget dollars. Without this data point, how would you go about identifying the 80% of budget waste?

The scary thing is that, in lieu of this missing data, a lot of marketers and agencies rely on some potentially dangerous and misleading metrics. Just because people click on your ad doesn”t mean it’’s good. In fact, it could be a total waste of dollars. Moving downstream just because a particular search phrase generates more completed forms than any other doesn”t mean that it’’s generating more quality leads than any other.

Why don”t companies capture this data? In 10+ years of working with both clients and agencies, I”ve seen two major reasons, both of which are, quite honestly, a little disheartening: apathy and ignorance.

In speaking with several webmasters and IT folks, capturing the data points illustrated above is not overly complicated, though it can be somewhat time consuming, depending on how the website was built and is being hosted.

A lot of CRM systems are starting to offer the necessary technology to capture and feed this data right into the database. (Granted, a lot of these systems are out of the reach of a lot of small- to medium-sized businesses.)

What You Can Do

The business requirements to fix this problem are elegantly simple. Email or call your webmaster or IT department with the following request:

We would like to:
1. Track the search engine and search phrases that the visitor used to arrive at our website.
2. Carry those values throughout the visitor’’s stay at the site.
3. When that visitor completes a form on our website, pass the stored values along with the standard form information.

Easy as 1, 2, 3 right? The problem is seeing this request through to completion.

But I call on all people who are responsible for the profitability of a company — don”t lose this battle, don”t let it slip through the cracks. This is one of those defining moments that are not as glamorous as a home page redesign, or as visible as an online press release, or as “impressive” as a lead generation report. It is, however, one thing you can do to virtually ensure that dollars spent for the next several years are spent more wisely and with less waste than in the past.

If you”re a webmaster, agency, marketing coordinator, consultant, or anyone in the trenches, walk this article to the President, CFO, VP of Sales, or CMO. You”ll be glad you did, and so will they.

If there’’s one thing I”ve learned, it’’s that executives, particularly “old school” executives, appreciate and rely on these sorts of things being brought to their attention. This is new territory for a lot of executives and we tend to lose sight of that.

Quick recap and homework:

1. Don”t get lost in the overwhelming amount of data points, such as click-through rate, cost-per-click, cost-per-inquiry, hits, visits, rankings, etc. Stay razor-focused and seek out the simple yes/no answer to the following question: Can we track the search engine and search phrase in our web forms?

2. If the answer to #1 is no, bring it to the stakeholders” attention and seek a solution. Your options are:
a. build the functionality in house, or
b. seek a CRM solution that possesses this feature.

3. Once you”re capturing this data, make sure you”re providing it to your search marketing people in real time or on a regular basis. Hold them accountable for bringing your cost per “qualified” inquiry down by using this intelligence.

4. Ask for a raise, take the day off, and pat yourself on the back. You”re in the rarified air of those people who bucked the system, who challenged the status quo, for the betterment of the customer.

About The Author

Todd Miechiels is a B2B internet marketing consultant who helps executives of mid-sized companies generate sales opportunities. Visit http://MyAdwordsGuy.com for his free guide, “How to Burn Money Using Pay-Per-Click Advertising”. Contact Todd at 770-939-6578 or via his website at www.miechiels.com.

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By Moe Tamani

search engine optimization is a continuous process and there has been some new updates and revisions in the Google seo ranking policy known as algorithm. The task of attaining a good rank with Google is no longer an easy task and now that the trend has changed so we must also mend our ways to set the task right.

The changes which Google has come up with have affected the all over rating of many of the websites but the three major areas which are tremendously affected by the shift are:

1) website history
In today’’s scenario, the website history is playing an important role for its webmaster. The history of the website mainly concerns with the date or the duration for which the WebPages of the website exist on the web. In short, the longer your website has been online, the higher are the chances that your website rates higher with Google. So, you need a lot of patience for your website to rank high with Google, however, the first thing you can do is to choose a decent or an appropriate keyword and key phrase, and get good original content for the website whereas, by the time you are finished with doing the optimizing the site will have gained some seasoning online.

In the beginning your concern should be just to gain a fair amount of ranking and a decent traffic while looking for relevant links to increase the inbound links and allow them to stay with you till they get old.

2) Backlinks can make a difference
The link popularity can make a difference to your rankings only when you have had links that have existed with you for a long period of time. Websites with newer links are likely to face the brunt of the new Google seo policy. So, if you have just launched a website and are looking forward to a good Google ranking, you just need to wait.
What is significant here is that, you must make links that are relevant and can stay with you for a longer period of time. The answer to the question as how to make them stay longer is that, you choose links that are relevant to your business because not any unrelated website link would do. For example, a designer whole website having a link with a designer apparel retail house is meaningful as they are related to each other, even though they might not have the same keyword or keyphrase.

The next thing that must not go without notice is the natural links which have been gaining a lot of importance since the past few years in Google seo ranking Algorithms.

Natural links are the ones which gain a place in the content of the website. Natural links are always rated higher than unnatural or the links that are mentioned in the website directory. So, it is advised to that you should place the links with the descriptive pattern or rather content of the website. What is also advisable here is that better not create links with similar website or anchor. Such an attempt will be quickly discovered by the search engine. So, better if you anchor different links with your website and place them somewhere within the content of the website.

3) Structure and the content
Unlike the earlier trend the importance of the keyword density has declined a lot and that there is more emphasis on the site based key phrases. The important point here is that Google has been scrutinizing the relevancy of the key phrases also with the content of the site. This hints towards the basic or rather the core process of the website development which should be well planned to get a good seo ranking. The website structure should be in relevant with purpose and that content should bear a relation with the purpose of the site. Nonetheless, the relevancy or the relation of the keyphrase to the content of the website articles is also very important. So, if in the past just a specific amount of keyword got you a good seo ranking this time you need to change your strategy.

During the development of the site make sure you have specifically conveyed the purpose of the website all through the content of the WebPages. While link building had been significant, forum formation is also important. Google lays a lot of importance to websites that have created a well planned user friendly, compelling useful content. To conclude the last word here, I would only say that Google give preference to the websites that are there to help users and make web browsing a healthy experience.

About The Author

Moe Tamani is a search engine optimization specialist for Dallas internet marketing Services company.
seo 1 Marketing Services links:
http://www.seo-1-marketing-services.com
http://www.internet-marketing-cafe.com
http://www.seo-services-expert.com

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By Todd Miechiels

I was shocked at how such a simple oversight could be sabotaging my client’’s sales efforts. Not only were they losing sales, they were actually paying hundreds of dollars to alienate EACH hot prospect.

The CEO of an enterprise software company asked me to work directly with the VP of Marketing and take over their Google Adwords campaign management. They were routinely paying $35 to $65 per click in their highly-competitive niche. The objective was to optimize the campaign so as to get more sales opportunities for each dollar spent.

In order to begin quantifying the value of their AdWords investment and identify measurable results, the company acquired tools like traceable inquiry forms, Google Analytics, measurable conversion goals, and a special toll-free number that allows the company to actually listen back to the inbound calls that are initiated by a website visitor.

Now it Gets Ugly

After I set up the toll-free number, my routine is to test it a couple of times to make sure it works and is forwarding the call to the right number at the company. This also gives me the opportunity to “mystery shop” the company’’s phone call answering and routing process, as though I am a prospect who just found the company’’s website and is calling the phone number on the screen in front of them.

When I made my call to the company’’s toll-free number, here’’s what I was treated to:

“…this call may be monitored for quality control and customer service… ring… ring… ring… ring… thank you for calling [company name] please wait while we transfer your call to the next available representative… ring… ring…”

Half laughing and half grimacing, I hit ”0” to try to get a human on the phone, only to hear:

“…the option you have selected is invalid, please select again…”

At that point, I hung up… just like a prospect would. I couldn”t help but wonder how many potential customers had hung up in frustration and how many potential sales opportunities had been squandered.

How to Measure Ugly

This company was paying $65 per click to get roughly 1 out of 10 visitors to actually pick up the phone and dial a call to the sales team. This amounts to $650 per call (actually much more, when indirect marketing costs are factored in) and that $650 call was immediately flushed down the abyss of their automated phone system. Any chance of a positive impression was immediately turned into a lost sale.

Sadly, this sales prevention system is not at all unusual among businesses today. Too often companies get lost in the day-to-day minutia of increasing their web traffic and rankings. They overlook the simple yet vitally important things such as making sure sales calls get answered and emails are handled in a timely manner. The result is lost sales opportunities and a poor impression of the company, which can lead to much larger problems that ultimately sabotage business growth.

A Sound Solution

Luckily, I had set up the toll-free number recording system.

I called the VP of Marketing and enabled her to hear what I had just experienced. “Horrified!” inadequately describes her reaction. The next day she called back, saying she had replayed the call for the CEO, who was also sickened.

The company made an immediate decision to engage a live answering service to handle the calls, at least for the short term. A team was quickly trained to ensure that every inbound call was adequately and professionally handled.

From Ring-Ring to Ka-Ching

Is your company guilty of throwing dollars at campaigns to increase web traffic, only to turn around and squander sales opportunities due to poor telephone and email handling?

Quick… better make sure your telephone system isn”t preventing prospects from reaching out and touching someone at your company. As soon as you finish reading this, pick up the phone and call your company’’s sales lines and test the process for yourself.

Is your experience exactly what you”d like your perfect prospect to encounter?

If so, congratulations. If not, take some action to remedy the situation, such as implementing a professional answering system or training your sales team to handle the calls in a timely and professional manner. These little common-sense things are often unnoticed and unresolved because no one thinks to test ALL the components in the process. Getting each one right will make a big difference to your top line.

Also, implement a system to record incoming phone calls for quality review and to mine/transcribe details for the sales team.

Make time to honestly assess your telephone and email sales processes. Your sales efforts depend on them to operate with friendly flawlessness.

A Beautiful Ending

Recently, my client called and was excited to share with me the recording of an inbound phone call:

“…this is [one of the executives] at [a $3 billion dollar] company. We”re currently using your competitor and not real happy with the results we”re getting. We”d like you to come out and meet with us…”

I was as thrilled as she was with the good news. We both agreed that this call came as a direct result of:
a) installing the traceable, recordable 800 line, and
b) directing the call to the professional, human answering service.

As my client put it, not only would that call have likely never happened under their old system, but there would be no way they could go back and play the entire call to provide the sales team with precious and timely details that may have been lost in translation on a memo pad or in a database field.

Don”t let your telephone system sabotage sales any longer. I guarantee that making these few simple changes will bring you more sales opportunities for each precious marketing dollar.

About The Author

Todd Miechiels is a B2B internet marketing consultant who helps executives of mid-sized companies generate sales opportunities. Visit http://MyAdwordsGuy.com for his free guide, “How to Burn Money Using Pay-Per-Click Advertising”. Contact Todd at 770-939-6578 or via his website at www.miechiels.com.

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By India Cooper

It’’s a fact. People these days don”t refer to their paper directories more than once or twice a year, if at all. So as a business owner, perhaps having a listing isn”t such a good idea after all, especially when you consider one entry can set you back anywhere between a hundred and a few thousand pounds.

Since the 1880s, printed business directories have allowed companies and individuals to list themselves and their contact details, allowing customers to get in touch and use their services. The directories are sent to households and offices at no charge and are replaced, usually annually. Businesses that are listed pay a fee and then sit back hoping potential customers see their advert and contact them with work.

But times have changed and all business owners today should be made aware of some of the clear disadvantages of a paper directory.

First of all, financially you are committed to a minimum one year fee and the amount will vary according to which part of the UK you want to be listed in. So if your business operates in certain areas you will pay far more than in others. And of course if you want to be listed in more than one area you will need to pay more than one fee.

Secondly, because the listings are published and delivered once a year you cannot change your entry if your contact details change. This can be frustrating to both you and your customers and lose you business.

As for value, should you be looking to set yourself apart from the crowd, think again. You cannot give much detail about what you offer, so it is difficult to differentiate yourself from other outfits offering a similar service. Throw in the rising trend from customers demanding ratings and business owners relying on paper listings find themselves in an impossible situation.

So what’’s a solution? A good alternative is to use an online business directory or better still an internet based recommendation and ratings service. Sites like these not only allow you to advertise yourself but also to build up written ratings which future clients can review when deciding whether to use your service. Your contact details and the work you have achieved can be kept bang up to date, making it relevant and useful to both you and your clients.

Online services also make financial sense. Some do not ask for an upfront fee and many don”t expect you to commit to anything like a year, so you can spend as much or as little as you like according to how effective the advertising proves to be. This makes budgeting and cashflow much easier and cuts out waste.

And the perks don”t stop there. Online listings offer a solution to calls from customers with work which have no bearing on what a business offers. Online sites often allow you to include descriptions of the work you do and let you show photographs so that people wanting to use you know what to expect.

The more sophisticated online directories are even democratic. Unlike the one way approach of paper directories, where business owners simply advertise and wait for calls; many online directories allow you to see what jobs are out there and which ones you”d like to do.

The whole process of acquiring work becomes more proactive and fair when sourced through online sites. Paper directories in comparison are an expensive, old fashioned and uninspiring approach to getting work. This is why an increasing number of business owners are choosing online listings as a means not only to advertise but also to grow their business.

About The Author

Expert business adviser India Cooper explores why advertising in a traditional business directory may be a thing of the past. To find out more please visit http://www.ratedpeople.com

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By India Cooper

The bathroom is flooded, you have no hot water, the lights won”t work or the roof is leaking. For many people that is just the beginning of their woes. Suddenly you have an emergency on your hands, but what next? A journey into the unknown…

House related emergencies leave the best of us feeling helpless. You don”t know where to turn. Yet you have to find a tradesman to sort out the mess and fix your problems. You need someone who will put your mind at rest and do an efficient, reliable job. If you are a woman, or elderly, you may feel particularly exposed to being overcharged or having a botched job done. An AXA Insurance survey found that on average women are charged 20% more than men for an emergency job.

In days gone by your only option was to flick through Yellow Pages and cross your fingers that you got a good guy. Now there are far better alternatives. Yes you want a name and number quickly. But you need someone you can trust. Someone with a good reputation to maintain.

There are an increasing number of websites offering tradesmen who are recommended and rated by other users. These sites provide reassurance, not just contact details. For women and the elderly it can be a daunting experience inviting someone into your home when you already feel stressed and unsure of what the problem is.

Online ratings services allow you to read feedback on tradesmen, written by past customers who want to share their experience. And the tradesmen signing up to these sites want to set themselves apart. They want it known that they do a good job, are honest and reliable.

Online ratings services are a great way for women to feel more empowered when choosing a tradesman to sort out the mess. The person who turns up will understand that if they do a good job and gain your trust you are likely to leave good feedback about them. This will help them to build their reputation and grow a strong and successful business.

Getting someone trustworthy to sort out the mess is great, but how else can you take control just when you are at your most vulnerable?

Firstly keep calm. Every problem has its solution. Secondly remember you are employing a tradesman to sort out a problem for you. Even though you are dealing with an emergency, don”t feel that someone has come round to “help”. You have asked them to do a job and that is what you are paying for. Third, it is easy to feel overly grateful and you shouldn”t let anyone make you feel any worse about the situation than you already do. Finally consider asking the tradesman to do the minimum needed to stop the problem. Then sort out a longer term solution once the panic is over. Don”t be talked into an expensive new boiler or rewiring in the heat of the moment.

So don”t make domestic headaches a journey into the unknown. Get to know a bit about the person who is coming to fix your leaks and broken down appliances before letting them into your home. Use a website that lets you find out whether they are trustworthy, honest and competent. Arm yourself with information about them and have confidence in your choice of tradesman.

Gone are the days when you helplessly rang a random number from a business directory, hoping for some response. Now you can take control of the situation and pick the best person for the job.

About The Author

Expert home improver India Cooper advises the public to avoid the traditional business directory in emergencies so as to be more in control of selecting the best person for the job. To find out more please visit http://www.ratedpeople.com

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By Jeffrey Smith

Like anything, seo is a tool that has it’’s place in the grand scheme of things, sometimes you need a hammer, other times you need a screwdriver. So, essentially knowing how and when to employ seo, can be more pertinent than that the defining motive of why.

In order to keep the reading time brief, we will use a problem / solution summary to expedite the quandary and then move on to the next component.
Site Structure 2008 or 1998?

The Problem - WYSIWYG Editors If you created your site using a program that for lack of better terms does all the work for you, like Microsoft Front Page, Dreamweaver, or other types of WYSIWYG editors (what you see is what you get), chances are there is an abundance of code that is preventing user agents from crawling your pages.

If spiders cannot reach the content and are pressed by rampant renegade CSS, more often than naught they will simply move on to the next site and omit your chances of ranking since your pages fail to qualify (as a result of clunky code).

The Solution: If you really have content that is worthy of sharing, hire a developer or spend some time studying to build a search engine friendly/compatible XHTML,.Asp, or PHP site using an optimized content management system. WordPress works just fine for blogging and you can easily customize it by recreating an XHTML template version of your site that is W3C compliant (in other words squeaky clean with bells on it) to flag the spiders that you are ready to play ball.

This reluctance to relinquish the past with the “I built the site myself at Angel Fire / mentality” is what prevents a vast yet silent majority of websites from achieving their top 10 aspirations.

This becomes painfully apparent when you see examples of crusty content from 2 years ago cluttering up the pages, cobwebs on their ftp program or lack of fresh content whatsoever. Add a stint of questionable code with a poorly optimized site structure and your page is just asking for the boot.

Not to say that you can”t use a WYSIWYG editor and still achieve high rankings (after removing the bloated in-line elements) such as tables or outdated HTML formatting, but let’’s just say that the internet is EVOLVING and it you do not, then those methods you clung to could be anchors dragging you down in the search engine result pages.

Up next…

Content, is your Content Cutting-Edge? or Dull as a Butter Knife?

If you are a business seeking to make an impact with your marketing message, what good is traffic if it does not convert? Granted, not all businesses are streamlined enough to shine in the spotlight online, but why just have a placeholder (as a website) when it could essentially replace all of your combined forms of advertising at a mere fraction of the cost per sale vs. print, radio, or television advertising?

The Problem - When asked about content creation, most small business owners reply by stating “they don”t have anything to write about or they do not have the time to invest in developing new content for their website/brand”.

The Solution simply hire someone who does. If you are that pressed for time or are quite frankly stumped to devise content that can serve as a bridge between you and your potential prospects, then pay attention to intrinsic opportunities, share your white papers, describe something about your industry in detail, parlay press from exciting trends, products or services that you can integrate from perusing RSS feed from news sources, Ezines and the like.

All of these things serve to provide your visitors with a satisfying reason to frequent your website or your blog again and again.

It is all about value, if your pages lack it, then your just another bump on the road until they click the back button or browser to find one of your competitors that does offer what your pages lack.

Strangers have no loyalty to your pages, unless you can convince them otherwise, this also applies to search engines as well. Search engine spiders are a tough lot to sell, they have been there, done that, seen that already and the uniqueness of your content is what they reward (by way of relevant highly qualified traffic that they can funnel to your pages) if you appease them.

Realistically there is a distinct formula for creating top 10 rankings, not that seo‘’s devised it that way, but rather the search engine engineers did by creating quality guidelines as the gatekeepers of the top 10.

For example, we know as a result of trial and error that search engines like;

* Fresh well written content
* Organized Site Architecture
* Traffic & Link Popularity

If you are not prepared to facilitate the 3 basic fundamentals of optimization outlined above, then save yourself the money on organic seo, it simply may not be your cup of tea. Public relations and custom content creation may very well be more along the lines of a notable strategy to jump-start your internet marketing campaign.

In closing, What is seo? search engine optimization, much like a finely tuned piece of machinery, works best when pristine fundamentals are intact. seo in a nutshell is a synchronized collaboration of themed on-page content, frequent engagement from search engine spiders, impeccable keyword selection to integrate relevance and a healthy portion of off-page link popularity to balance to the equation. So there you have it, the search engine algorithm simplified.

About The Author

Jeffrey L. Smith is an seasoned search engine optimization strategist and founder of seo Design Solutions Website Design Company in Chicago. For more information about optimization services or seo articles visit http://www.seodesignsolutions.com/chicago/

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By Thomas Pretty

Anyone who has been working within the seo industry for any length of time will tell you that seo is not a quick fix solution. To become truly powerful and gain those page one rankings you so hotly desire takes a great deal of time and once at the top it is an never ending effort to stay at the top. This process can take months, and for the more competitive phrases can take years.

By applying a coherent seo method it is possible to achieve results. If you want high rankings in a short space of time it may be tempting to take paths that are not deemed ethical. This is also known as black hat seo and as a rule should be avoided at all costs. Have a consistent strategy that has been proven may take more time but the results will, on the whole be more rewarding. The pursuit of quick fixes is a plan usually undertaken by the uneducated. A specialist seo worker will be able to tell you that quick fixes in the industry just do not exist.

While the way search engines operate exactly is still an enigma, having a basic understanding of the way they work is an essential component of being an effective seo specialist. Many still believe that results are based from every site on the internet; this is wholly unrealistic considering the huge volume of websites present on the web today. There are in fact no search engines that carry out this kind of searching, search queries are put through a database rather than the entire internet. Understanding this key principle is fundamental for success in seo.

Search engines can find any website in the World Wide Web if they need to through links from other sites already included in their database. It is important for the seo process that a search engine should not have to find your site through links, being included in the database is fundamental. This process can be quite simple with search engine crawlers or spiders indexing numerous sites on a regular basis.

Modern search engines use complex algorithms that vary greatly. The formula of these algorithms is naturally highly secretive making the seo process difficult. With different search engines having different methods of searching, it is hard to please all at once; this is why seo is such a lengthy process. There are however certain general characteristics that are consistent in all of the major search engines. Principally, the content on a website is of extreme importance; if the information on your website is relevant to the topic, this content remains a text only process as there are no search engines that are able to read picture information effectively. This is often termed as being ”picture blind”.

Hence part of the seo process is producing content that has sufficient keywords and a large amount of relevant information. Effectively, if you have spent the time ensuring the information included on your site is relevant to either your products or services, this is a good starting block to achieve the high rankings you desire. Turning this content into high rankings is why you employ an seo company, without knowledge of algorithms it is hard to get to the top.

Search engines today regularly change the way they operate meaning that your seo efforts should be constant. While having good content is key, making sure this content is organised in a search engine friendly manner will increase chances of long term success. Avoid placing too many pictures and remember that the content should appeal to both artificial and human readers, following this advice should get you on the way to success.

About The Author

internet marketing expert Thomas Pretty looks into the importance of seo specialists in the optimisation industry. To find out more please visit http://www.highposition.net

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By Musa Aykac

In an Internet savvy world, acronyms have taken the place of the written word in many cases. As a webmaster you understand the language of acronyms that many may not. But do you fully understand seo, SEM and SMO and their effects on your Web site’’s traffic? A successful webmaster knows and understands the importance of META tags in the header section of their Web site’’s html. This area is where browsers and search engines look for the key words that are used to index and rank your Web site on search engines. Properly used META tags and keywords can mean the difference between effectively or poorly indexed Web sites.

seo, or search engine optimization, is the utilization of precise keywords configured on your Web site in such a way that they will be easily found, read and indexed by search engines in a manner that will drive traffic to your Web site. The key words used in your META tag should be used appropriately in the text on your Web site. If you are unfamiliar with indexing and ranking, you may consider hiring a professional to write content for you. Individual pages of your Web site must target key words and phrases in order to be indexed and ranked properly.

SEM, or search engine marketing, includes researching, submitting and marketing the Web site to achieve maximum exposure and traffic. SEM usually includes banner ads, link building campaigns, affiliate programs and article marketing. Well-planned and well-placed banner ads will help draw attention to your Web site. Affiliate programs also can be very beneficial for all parties involved. Link building is the act of placing links to your Web site in strategic places on forums, blogs and other related Web sites.

SMO, or social media optimization, is a set of methods used for generating traffic through social and community Web sites. The utilization of social networking sites such as MySpace, Twitter, YouTube, Yuwie and others could give you the edge you need. With hundreds of thousands of visitors per day to some social networking sites, your Web site could get a very large boost in traffic if properly optimized.

If your site is not performing as well as you had expected, maybe you need to work on your seo, SEM or SMO. You may do the work yourself or hire professionals to do it for you.

seo might be better achieved by someone who is familiar with HTML, PHP and writing content for Web sites. SEM could be the trickier. How many keywords should you have on your Web site? What would be considered SPAM? If you copy someone else’’s work could you get in trouble for plagiarism or be penalized by search engines? Can you write appropriate content to draw traffic to your site? If you aren”t 100 percent sure you can provide what your Web site needs, it is highly recommended that you hire someone. Many small writing businesses and freelance professionals have emerged over the last few years. Hiring someone to write for you could be the best move you could make. Some writers and businesses will include search engine or article submission with their price. Shop around until you find the best deal to suit your needs.

SMO is the newest of optimization opportunities, but is quite possibly the best for burst traffic. As social networks take off, potential for free advertising soars along with it. Social networks have become a virtual necessity for webmasters around the Web. SMO is potentially the easiest form of marketing, simply because all that is required of you is to join a wide variety of friends” lists and comment on friends” blogs from time to time. The more active you are in the social networks, the more links there will be to your Web site. The more links you establish, the greater the potential for visitors to view your site and take advantage of your product or service.

About The Author

Musa Aykac - http://www.seotops.com

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